Nike was the leading sneaker brand in trading volume in 2023: StockX index report

Nike, Jordan, and Adidas remained top sneaker brands on StockX for the second year in a row in 2023, as per the annual StockX culture index.

In 2023, the sneaker game was all about running shoes, with Asics sneakers making a huge leap from the 10th to the fifth most-traded brand. The retro Y2K running styles like Asics Gel-1130, New Balance's 530, and Nike's Zoom Vomero 5 were the talk of the town. People couldn't get enough of these mesh upper styles, and StockX's report predicts that the demand will only grow in 2024.

But it wasn't just running shoes that were making waves. Gucci's pool slides and sandals were in high demand, propelling the luxury brand to become the second fastest growing shoe label. StockX attributed this success to more customers traveling in 2023. And it wasn't just Gucci that was thriving in the accessories department. Jacquemus saw a whopping 111% increase in trades, making it the site's third fastest growing accessories brand. Telfar slipped down a notch but still remained popular, while Louis Vuitton climbed up the ladder to become the fifth most popular accessories brand. StockX believes that with Pharrell's appointment, Louis Vuitton is ready for an exciting new chapter in 2024.

And let's not forget about Supreme, the reigning champion of accessories brands. Since StockX started reporting rankings in 2020, Supreme has held the top spot, and it shows no signs of slowing down. So whether you're into running shoes or luxury accessories, StockX has got you covered with all the latest trends.

In 2023, value was a major factor for StockX customers, and it's anticipated to remain important in 2024. According to the report, "future investment potential will play a bigger role in purchasing decisions" going forward. StockX also observed that Louis Vuitton Bumbags and Goyard totes consistently increased in price.

Birkenstock and Crocs, both footwear brands, experienced impressive increases in 2023 trades, with a 70% and 51% growth respectively. Coach, an accessories brand, also had a significant 77% increase. Fear of God maintained its top position in the apparel category for the second consecutive year, while up-and-coming apparel brands Denim Tears and Represent demonstrated remarkable progress, improving by 694% and 361% respectively compared to the previous year. 

Arc’teryx, known for its Gorpcore style, was the third fastest-growing apparel brand, boasting a growth rate of 186%. 

StockX CEO Scott Cutler stated in the press release: “We’ve continued to see strong demand on our marketplace, despite consumers having faced economic challenges over the last year.”

He added for the company's 2024 expectations: “Newcomers and challenger brands to continue to flourish and compete with heritage labels. By way of trends, we’re forecasting bolder and more innovative designs and an emphasis on running, performance basketball, and competitive sport in hype culture.”

Detroit-based StockX has become a reliable source for tracking trends in collectible footwear, apparel, and accessories since its establishment in 2016. The platform expanded its trading options to include electronics, trading cards, and various collectibles. In 2020, StockX started releasing trend reports and regular rankings, showcasing the fastest growing brands on their platform. As of 2023, the company boasts an impressive track record, with over 50 million lifetime trades, 15 million lifetime buyers, and 1.7 million lifetime sellers.