The introduction of artificial intelligence (AI) technology in Hollywood labor disputes has become more prominent. In addition to the usual conflicts over payment, benefits, and job security, the use of AI in contract negotiations has added an element of uncertainty, leading to strikes by unions representing actors and writers.
Both sides often express contrasting visions of the future, creating an atmosphere of unpredictability.
Labor unions have made specific demands in response to the inclusion of AI in negotiations. They seek to ensure that the use of AI does not negatively impact job opportunities and creative control for their members. Unions are concerned about potential job losses and the possibility of AI replacing human talent. They are also calling for transparency and accountability in the use of AI technology, aiming to protect workers' rights and prevent discrimination.
On the other hand, the companies involved in these disputes are utilizing AI to their advantage. They argue that AI can improve efficiency, reduce costs, and enhance creativity in the entertainment industry. These companies view AI as a valuable tool that can streamline processes and provide new opportunities for growth. However, the conflicting views on the consequences and benefits of AI have led to ongoing labor disputes and strikes in Hollywood.
Star actors are distressed about the rise of technology that allows the production of content without their direct involvement, as they worry it may result in them losing control over their profitable representations. Obscured actors worry they may be completely substituted. Writers are afraid that they will either have to share the credit with machines or that machines will be given credit instead of them.
Both strikes were caused by the proposed contracts, which have a duration of three years. Despite the rapid progress of AI, it is highly improbable that there will be a significant displacement of writers or actors in the near future. However, both unions and employers are aware that conceding on a particular matter in one contractual agreement can be challenging to regain in future contracts.
The Writers Guild of America is press for regulatory standards to address fair working conditions and proper payment for professionals in Hollywood, as the entertainment industry confronts another transformative technology, AI.
